F1 champion Fernando Alonso invests in Sticks’n’Sushi
- Discovering Hospitality
- Apr 23
- 1 min read

Two-time Formula One World Champion Fernando Alonso has co-invested alongside McWin in Danish-owned sushi and kushiyaki brand Sticks'n'Sushi.
It marks the driver's first direct investment into a restaurant group and is the culmination of a longstanding relationship with the McWin team.
According to This is Money, Alonso's stake constitutes more than 20% of the group.
Alonso, who is described as a 'strong admirer' of Sticks'n'Sushi has been associated with McWin Capital Partners since it was founded in 2021.
McWin acquired a majority. shareholding in Sticks'n'Sushi earlY. last year in a deal that valued the business at €80m (£68m).



