German Doner Kebab Launches £5 Value Menu to Capture Lunchtime Trade

German Doner Kebab (GDK), the fast-growing quick service restaurant (QSR) brand, has unveiled its new Fiver Menu, introducing five dishes priced at just £5. The launch marks the brand’s latest move in the battle for lunchtime custom and reflects GDK’s strategy to provide consumers with more accessible, high-quality dining experiences.

Developed in direct response to customer feedback, the Fiver Menu not only caters to demand for more affordable options but also addresses preferences for lighter portions. The initiative represents the first phase of an evolving offer, with further menu additions expected as the brand continues to expand its UK high street presence.

The Fiver Menu has been designed to create new dining occasions, encourage lunchtime and snack-time visits, and deepen engagement with GDK’s rapidly growing customer base.

The launch comes as GDK prepares to celebrate the opening of its 150th UK restaurant next month, reinforcing its position as one of the country’s fastest-growing QSR brands.

“At GDK, we are committed to delivering premium-quality dishes that provide maximum flavour and exceptional value,” said Chris Waters, Chief Marketing Officer at GDK. “The Fiver Menu reflects our dedication to innovation and ensures our guests can enjoy the best of GDK without compromise. It’s designed to reward the loyalty of our existing customers while making our menu accessible to new diners, giving everyone the chance to experience what makes GDK special.”

The launch of the GDK Fiver Menu comes amid heightened competition for lunchtime trade, with Pret A Manger also trialling a new fixed-price meal deal across 70 UK stores.