NEWS: iQIYI Launches First Ever Theme Park in China: iQIYI LAND Yangzhou to Open February 8

QIYI, China’s leading online streaming platform, is set to bring its beloved television and film IPs to life with the grand opening of its first-ever theme park, iQIYI LAND Yangzhou, on February 8, 2026. Located just two hours from Shanghai in Jiangsu Province, the park marks a major milestone in iQIYI’s strategy to expand from digital streaming into immersive, offline entertainment experiences.

A Revolutionary Entertainment Experience

iQIYI LAND Yangzhou will immerse visitors in the world of Chinese television and film through technology-driven, interactive experiences. The park will feature seven themed zones designed to delight fans of all ages, including:

• Immersive theatres showcasing iQIYI’s popular original productions.

• Interactive light-and-shadow installations blending art and technology.

• Live stage performances with favorite characters.

• Recreated film and TV sets are perfect for photo opportunities.

• Character interactions and social games encourage guests to follow branching storylines tied to iQIYI content.

• IP-themed retail and dining for a fully integrated experience.

  
  

Visitors can explore highly detailed sets, interact with live NPCs, and participate in storylines inspired by their favorite shows, creating a one-of-a-kind journey that blends the digital and physical worlds.

Global Ambassadors to Welcome Fans

Ahead of the park’s debut, iQIYI has announced Shigeqintian, the ten-member group formed from the labour-themed variety show Become a Farmer, as global ambassadors for iQIYI LAND. The group will represent the park in international promotions, further amplifying its reach to fans around the world.

Part of a Broader Expansion

iQIYI LAND Yangzhou is the first of three planned theme parks and follows iQIYI’s successful offline footprint, which currently includes nearly 60 immersive theatre venues across more than 30 cities. Ticket presales for the Yangzhou park will begin on January 16, 2026.

The launch comes amid strong growth in China’s theme park market. According to China Insights Consultancy, the sector reached RMB 60 billion (US$8.2 billion) in 2023 and is projected to exceed RMB 110 billion by 2028, highlighting significant opportunities for immersive, IP-driven entertainment.

About iQIYI

iQIYI is a leading online video platform in China, renowned for its innovative content and immersive entertainment experiences. Combining high-quality original programming with cutting-edge technology, iQIYI continues to redefine storytelling and fan engagement in both digital and physical spaces.