Stop Discounting Your Resort And Competing On Price Alone!
- Discovering Hospitality
- 13 minutes ago
- 1 min read

Do not lower your rates in an attempt to boost occupancy.
Dropping rates will not generate new demand. We've seen this before. During the 2007-2009 Great Recession, it took nearly 11 years for the industry to recover the average daily rate (ADR) levels from 2006. Rate erosion is a short-term tactic with long-term consequences.
Today, costs are rising across the board, including but not limited to utilities, property taxes, insurance, labor, supplies, and franchise fees. While the pace of increase may have slowed, there's still no end in sight.
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