NEWS: Mike Deitemeyer Joins Rockbridge as EVP of Rockbridge Holdings

Rockbridge, a vertically integrated investment firm, announced today that Mike Deitemeyer has joined the company as executive vice president of Rockbridge Holdings and president of its development company. In this role, Deitemeyer will also lead Rockbridge’s strategic affiliates, beginning with the firm’s recent acquisition of ZaZa Hotels and Resorts.

“Mike is a special talent and truly a great fit,” said Jimmy Merkel, CEO and cofounder of Rockbridge. “Mike and I have been close for a long time. We have a real trust, shared vision, and mutual respect. I couldn’t be more optimistic.”

Rockbridge plans to leverage Deitemeyer’s broad leadership experience, deep industry expertise, and extensive network to create value for shareholders across multiple platforms. With a career spanning operations, brand leadership, hospitality development, and investing, Deitemeyer brings a holistic approach to placemaking that integrates the many facets of successful development.

Deitemeyer has been at the forefront of large-scale public-private hospitality investments in the United States, including transformative projects that introduced experiential travel concepts to large-format urban hotels. He also played a pivotal role in Omni Hotels & Resorts’ expansion into the resort sector, helping steer more than $1 billion in investment.

“When I think about people in the space who are innovative and like-minded, Rockbridge was a natural fit,” said Deitemeyer. Throughout his career, Deitemeyer has driven success across public-private partnerships, entertainment and sports developments, and resort projects. His leadership has consistently guided strategic pivots toward placemaking initiatives that delivered outsized results, according to the company.