The Power of the Label: How Design Drives Wine Sales in the Hospitality Space
- Charlie Greene
- Aug 2
- 3 min read
In the fast-paced world of hospitality, where experience is everything, the humble wine label is playing an outsized role in influencing consumer behavior. Whether you’re curating a restaurant wine list or managing inventory for a boutique hotel bar, understanding the psychology behind that bottle on the shelf could make all the difference to your bottom line.
Let’s face it: most guests don’t choose wine based on the vintage or varietal. They choose it because it looks right. A striking label, be it minimal and elegant or vibrant and cheeky, often seals the deal before the cork is even touched.
Welcome to the world of wine labels, where graphic design, behavioral psychology, and branding converge in one square of paper.
Labels Sell
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