Denny’s Targets UK Expansion with Master Franchise Opportunity

Iconic American diner chain Denny’s has announced plans for significant expansion in the UK, with offers now being considered for the master franchise rights to the territory.

Global advisory firm FRP Corporate Finance has been appointed to assess potential partners to acquire the franchise of the brand, which operates nearly 1,500 restaurants worldwide, including approximately 1,300 across the United States.

Denny’s has already established a UK presence with its proof-of-concept restaurant in Swansea, Wales, which has been operating successfully since 2017. The location, which is included in the sale process, has delivered strong margins and serves more than 13,500 dine-in orders annually. The Swansea site highlights the potential for expansion into city centres, airports, service stations, and drive-thru locations across the UK.

“Denny's is one of the most iconic names in global casual dining, with a proven model that combines strong consumer appeal, affordable family dining and scalable unit economics,” said Alex Patey, Director at FRP Corporate Finance. “The Swansea diner has already shown the brand’s ability to resonate with UK consumers, and with opportunities across high streets, airports, service stations, and drive-thru sites, we expect strong interest from ambitious operators eager to bring the Denny’s experience to more UK diners.”

Founded in 1953 as a donut stand in Lakewood, California, Denny’s has grown into one of the largest full-service family restaurant chains in the US, celebrated for its all-day breakfast, comfort food classics, and welcoming diner atmosphere.

About Denny’s Denny’s Corporation (NASDAQ: DENN) is one of America’s most recognized restaurant brands, operating nearly 1,500 locations worldwide. Known as "America’s Diner," Denny’s offers an extensive menu of breakfast, lunch, and dinner favorites served all day, every day.