“Mad Man” Artem Login to open Two High-Profile restaurants

Hospitality entrepreneur Artem Login has launched an ambitious restaurant group that will be 'a game-changing addition' to the London scene.

MAD Restaurants has already lined up a brace of major London restaurant projects: a Japanese-inspired grill and sushi restaurant on Soho's Wardour Street that will be led by former Gordon Ramsay Group chef Andy Cook and a northern Spanish restaurant within Soho's Kingly Court focused on open fire cooking overseen by former Gazelle chef Rob Roy Cameron.

The launch follows the success of Login's family's upscale cafe and patisserie business L'ETO, which has over 40 sites in London and the Middle East.

Led by Login (pictured right) alongside his father Alexander and wider family, MAD Restaurants will seek to create a group of restaurants that are 'unique in their offering but with a common thread of creativity and live fire'.

To this end, Login has assembled a team of experienced hospitality professionals, including group operations manager Giulia Cappuccio, who joins the team after spending time at The Ledbury and KOL, and group head of beverage Dino Koletsas, whose CV includes stints at some of London's best bars, including Harrods and the Artesian Bar at The Langham.