Major Hospitality Groups Give Aid to Recent Super Typhoon Victims
- Amanda Virrey
- Nov 15, 2025
- 3 min read
Following the call for humanitarian efforts, three major Philippine hospitality groups have taken the reins in providing aid to areas that have been affected by two consecutive massive typhoons.
Thus, the social development arms of SM Supermalls, Ayala Group of Companies and The Lucio Tan Group, separately joined forces with other humanitarian groups and government agencies to collect donations and supply relief goods to areas in Visayas and Mindanao that need urgent assistance left by recent super typhoons, internationally named Kalmaegi and Fung-Wong.
SM Foundation, Inc.
SM Foundation, Inc.'s Operation Tulong, an initiative operated by SM Supermalls, has been collecting cash donations to help the communities that have been affected by Typhoon Kalmaegi. This massive typhoon struck many provinces in the Visayas region two weeks ago, particularly Cebu. Several towns in this Visayan province were still trying to recover from a succession of high-intensity earthquakes that had rattled their homes when Typhoon Kalmaegi appeared, bringing them further disaster.
With cash donations led by SM Foundation's Operation Tulong those displaced families have the chance to survive better and have a hopeful Christmas. This call for monetary aid is ongoing and your help will be much appreciated. Just click on the link below for further information:
Ayala Foundation
The social development department of the Philippines' Ayala Group of Companies is collecting donations and relief goods for the communities that have recently been struck by two consecutive super typhoons as part of their Disaster Resilience initiative.
To date, the Ayala Foundation, together with its volunteers, have distributed 1000 relief packs to gravely affected towns in Cebu.
The Ayala Foundation is continuously knocking on everyone's hearts to send in monetary and non-monetary donations through their online platforms, as shown below:
The Lucio Tan Group
The Lucio Tan Group through companies, such as Philippine Airlines, Asia Brewery, Inc. and Philippine National Bank (PNB) Holdings Corporation, have also taken part in extending help to the communities that have been affected by the recent super typhoons.
On their mission to execute Humanitarian Assistance and Disaster Response (HADR), PAL, alongside humanitarian organizations, private donors and government agencies, is actively working to supply relief goods to the most devastated areas in Cebu.
The leading Philippine airline carrier, in fact, deployed its C-130 cargo aircraft on November 8 with necessary goods for the sustenance and comfort of those gravely hit by the last typhoons.
Asia Brewery, Inc., in partnership with the Philippine Red Cross, on the other hand, has distributed 3,000 6-liter bottled water containers to displaced residents all over Central Visayas.
The PNB Holdings Corporation (PHC) also participated in the distribution of drinking water bottles as part of their Project Solicitude 2025, a corporate social responsibility commitment towards environmental stewardship, accessibility, community health, well-being and disaster resilience.
More relief goods are set to be deployed by these LTG companies in the coming days.
If you want to take part in uplifting the lives of those typhoon-struck communities, you may either email palfoundation@pal.com.ph or contact their Public Relations department at mobile numbers, +639178079622 or +639178028073.
While there is uprising news connecting the typhoons’ massive impact on these affected Philippine regions to expansive developments and deforestation on vast forest lands, the foundation from true hospitality thrives in our respect for nature and care for the welfare of all citizens that blessings unfolds into a sustainable environment where everyone lives in comfort, joy and communal service.
