What’s Landing and Where: Thailand Boosts Regional Connectivity as Airlines Target Younger Travellers

Japan–Bangkok Routes Tap Millennial & Gen Z Markets

Thailand is expanding short-haul access with three new Japan–Bangkok services, operated by Thai AirAsia X and Thai Lion Air, connecting Sendai, Hokkaido, and Osaka.

The Tourism Authority of Thailand (TAT) reported a 4.16% year-on-year increase in Japanese visitors in 2024, driven by growing interest among younger travellers. Thai AirAsia X’s four-times-weekly Sendai–Bangkok flight launched December 1, carrying over 100 youth football players from Tohoku. Thai Lion Air operates three-times-weekly Hokkaido and four-times-weekly Osaka services.

Qatar Airways Returns to Canberra with Starlink Wi-Fi

Qatar Airways resumed daily flights to Canberra via Melbourne on December 2, expanding its Australian network to six cities. All flights now include complimentary Starlink Wi-Fi, enhancing passenger experience.

South Korea Airlines Roll Out Starlink Across Fleets

Korean Air, Asiana Airlines, Jin Air, Air Busan, and Air Seoul will introduce Starlink to their fleets, beginning tests this year and full rollout expected by Q3 2026.

Jetstar Expands Australia–Philippines Routes

Jetstar launched its inaugural Cebu–Brisbane service (four times weekly) on December 3, following a Manila–Perth route introduced last week. Jetstar Group CEO Stephanie Tully anticipates transporting over two million passengers to and from Queensland during the peak December–January period.

Air France Adds Phuket, Strengthening Thai Winter Network

Air France introduced Phuket as its second Thai destination this winter, offering three weekly non-stop flights from Paris. Along with KLM, the carriers now provide 27 weekly flights to Thailand, reinforcing the Kingdom’s international connectivity.

Market Insight: These strategic route launches reflect Thailand’s ongoing push to capture younger, first-time travellers while enhancing regional connectivity and digital in-flight experiences.